Google is a household name these days, recently rated the best-known brand name worldwide. If you are advertising online, maintaining a web site, or operating a business, you should look into becoming easier to find in Internet searches. Over half of all Internet searches in the world use Google.
Your web site, like other sites, are periodically visited by programs known as ’spiders,’ which examine the links and content on all the pages they visit. Google updates its indexes regularly, and has an index of more than 10 billion web pages.When a user submits a series of search terms into Google, the site presents a list of ordered and selected matches. This order depends on a series of criterion, including relevancy of content, along with the ‘PageRank’ of the individual page. PageRank is a number that is calculated during indexing. All pages that the spider examines will receive a PageRank number between zero and ten. This number continually grows as a web page adds more links in from other web sites. Google assigns rank not by the amount of page views to a particular site, but by level of correlation of the content and the number of other sites that point to them.

So how does your web site rank in Google’s world?

To see your web site’s Goolge PageRank, use the Google toolbar in your browser.

So, how does one increase the amount of traffic to their site?

Search engine optimizers address this question. These SEO companies are excellent sources of expert advice on the subject. However, there are also a few things your can do on your own to grow the amount of visitors that reach your web site:

Redesign Web Site - Focus your content more on the terms that people search for often.

Articles - Write and post article content, including links that point back in to your web site.

Think Local - Add certain sections that focus on particular geographic regions. This is important correlated info to Google and your customers.

By acting on these easy tips, you could see the amount of visitors to your site increase. About the author
Nick Pegley is VP of Marketing at All Covered Inc, the only nationwide information technology (IT) services company focused solely on enabling the success of small businesses.

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